Poets&Quants For Executives

Go-Live Date: Mar 20, 2017 (Approximate)

Project Overview

Poets&Quants For Executives is a site focused on programs, schools, news all related to MBA programs.

Front End Description

This site is part of the Poets&Quants family of sites which includes multiple sites with slightly different differences/branding. We first created a WordPress parent theme and then all individual P&Q sites have their own child theme.

Back End Description

This site is compromised of custom admin functionality, custom post types, a custom registration form which feeds into MailChimp, and all sorts of customization options.

Lessons Learned/Random Thoughts

This site update (from the original design we provided a few years ago) also included a migration to MailChimp and to Google's DFP ad server - all of which we set up. With all sorts of moving parts - it took a whole team to get everything ready. Open communication and positive relationships made the difference.